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Capital Valley Marketing
Website System

Complete WordPress-based marketing automation system with AI integration

Course: MIS 160/161 Team Size: 5 members Duration: 12 weeks Year: 2025

Project Overview

The Challenge

Capital Valley Marketing, a Sacramento-based B2B marketing consultancy, faced significant operational inefficiencies with their Squarespace website. Manual data entry consumed 260+ hours annually, poor SEO performance resulted in $8,000-$12,000 in lost clients, and the platform couldn't integrate essential tools like CRM or AI chatbots.

The Solution

Our team designed and prototyped an integrated WordPress ecosystem featuring Elementor Pro for easy content management, Vendasta CRM for automated lead capture, AI chatbot for 24/7 customer engagement, and advanced SEO tools to improve search visibility and organic traffic.

The Impact

The recommended system would save $20,000-$27,000 annually in operational costs, eliminate 260 hours of manual data entry, achieve 200-300% increase in organic traffic, and provide 60% inquiry resolution through AI automation with sub-30-second response times.

Key Achievements

$20K+
Annual Cost Savings
260
Hours Saved Per Year
191%
5-Year ROI
60%
AI Inquiry Resolution

My Role & Contributions

As a key team member on this project, I contributed to multiple critical aspects of the systems development lifecycle:

Business Analysis

  • Conducted feasibility analysis including technical, economic, and operational assessments
  • Calculated ROI and NPV projections showing 191% return over 5 years
  • Identified cost savings opportunities totaling $20,000+ annually

Systems Design

  • Created data flow diagrams and use case diagrams following SDLC framework
  • Designed technical architecture with multiple integration layers
  • Developed ER models for database structure and data relationships

Prototype Development

  • Built working WordPress prototype using Elementor Pro
  • Integrated AI chatbot for automated customer service
  • Configured CRM integration for automated lead capture

Client Presentation

  • Developed comprehensive presentation materials
  • Presented system recommendations to client and stakeholders
  • Demonstrated prototype functionality and key features

Technical Architecture

User Layer

Desktop | Mobile | Voice Interface

Presentation Layer

WordPress CMS | Elementor Pro | Custom Themes

Application Layer

AI Chatbot | Form Handler | SEO Manager | Analytics

Integration Layer

Vendasta CRM API | Google Analytics 4 | AI Services

Data Layer

MySQL Database | Automated Backups | Security

Technologies Used

WordPress Elementor Pro Vendasta CRM AI Chatbot Google Analytics 4 MySQL SEO Tools Microsoft Excel

System Screenshots

Visual demonstration of the WordPress system, AI chatbot integration, and website design:

Website Homepage Design

Capital Valley Marketing Homepage

Homepage design created in Elementor Pro featuring clear value proposition and service offerings

AI Chatbot Dashboard

WPBot AI Chatbot Dashboard

WPBot AI chatbot integration dashboard showing available modules and configuration options

Chatbot Configuration

Chatbot Simple Text Responses

AI chatbot simple text responses configuration with advanced search algorithm integration

WordPress Plugin Management

WordPress Plugins Dashboard

WordPress plugins including AI ChatBot, Elementor, and other integrated tools

Financial Analysis & ROI

ROI and NPV Analysis

Cost-benefit analysis showing 5-year ROI of >191%, NPV of $915.18, and 41% cost reduction through system implementation

Development Process

1

Discovery & Analysis

Conducted client interviews, analyzed current system limitations, identified pain points costing $20K+ annually in lost opportunities and manual work.

2

Requirements Gathering

Defined business objectives including 15+ new client acquisition, first-page SEO rankings, and 60% AI inquiry resolution rate.

3

System Design

Created comprehensive system architecture, data flow diagrams, ER models, and evaluated 5 alternative solutions before recommending WordPress + Elementor Pro.

4

Feasibility Analysis

Performed technical, economic, operational, and schedule feasibility assessments. Calculated 191% ROI, 3.1-year break-even, and $915 NPV at 5%.

5

Prototype Development

Built working prototype with WordPress, integrated AI chatbot, configured CRM automation, and implemented SEO optimization tools.

6

Presentation & Delivery

Delivered comprehensive presentation to client and instructor, demonstrated prototype functionality, and provided implementation roadmap.

Results & Expected Outcomes

Operational Efficiency

  • Eliminated 260+ hours of manual data entry annually
  • Reduced website hosting costs by 41% ($192/year savings)
  • Automated lead capture with zero manual CRM entry
  • Achieved <30 second response time with AI chatbot

Business Growth

  • Projected 15+ new client acquisitions in Year 1
  • Expected $12,000-$18,000 additional revenue annually
  • 200-300% organic traffic increase through SEO
  • First-page rankings for 5 target keywords

Financial Impact

  • 191% ROI over 5-year period
  • Break-even achieved in 3.1 years
  • Net Present Value of $915.18 at 5% discount rate
  • Total benefits of $2,890 vs. costs of $1,736

Customer Experience

  • 24/7 AI-powered customer support availability
  • 60% of inquiries resolved by chatbot
  • Improved mobile responsiveness (100% compatibility)
  • Enhanced brand credibility and client trust

Key Learnings

Systems Development Lifecycle (SDLC)

Gained hands-on experience applying SDLC methodology to a real client project. Learned the importance of thorough analysis before implementation and the value of prototyping to validate concepts.

Business Analysis & ROI

Developed skills in quantifying business impact through financial analysis. Learned to calculate ROI, NPV, and break-even periods to support data-driven decision making.

Client Communication

Enhanced ability to translate technical solutions into business value. Learned to present complex system architectures in accessible terms for non-technical stakeholders.

Technology Integration

Gained experience integrating multiple platforms (WordPress, CRM, AI tools, Analytics). Understood the importance of choosing technologies that work together seamlessly.

Interested in learning more about this project?

I'd be happy to discuss the technical details, challenges, and outcomes in more depth.

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